Introduction to SEO

Understand the basics of SEO, key terminology, and how Google ranks websites.

Keyword Research

Learn to identify search intent, conduct keyword research, and select the right keywords for your business.

SEO Strategy

Master competitor analysis, EEAT principles, and prioritise SEO activities for maximum impact.

About the Course

This course is designed to provide fundamental knowledge of search engine optimisation, enabling learners to create a basic SEO strategy for their business. By enrolling, you will: - Identify key features of an SEO strategy - Develop a basic SEO roadmap - Conduct beginner-level Keyword research - Create content that matches keyword intent technically - Evaluate SEO performance and make necessary adjustments.

Course Instructor

This course was created by 43 Clicks North for 43 Academy, using years of experience developing and delivering SEO strategies for businesses across the UK and internationally. Together, we’ve distilled the fundamentals of SEO into a practical course designed for marketers and business owners looking to better understand SEO before investing significant time or budget into a strategy. The course is delivered by Karl, an experienced digital marketer and agency owner, with over 12 years of teaching experience prior to moving into the digital industry. His practical, down-to-earth teaching style helps make SEO easy to understand and apply in real-world situations.

Curriculum

5 Chapters · 5 Lessons

  1. 1

    Introduction to SEO

    1. (Included in full purchase)

      SEO Basics

  2. 2

    Keyword Research

    1. (Included in full purchase)

      Keyword Tools

  3. 3

    SEO Strategy Development

    1. (Included in full purchase)

      Understanding EEAT

  4. 4

    On-Page SEO Techniques

    1. (Included in full purchase)

      Image Optimization

  5. 5

    Technical and Off-Page SEO

    1. (Included in full purchase)

      Link Building Strategies

What People Are Saying

Discover how marketers and business owners are using this to improve their online visibility and grow their businesses. 

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

Ready to Transform Your Website?

Take the first step towards improving your online visibility and driving organic traffic. Enroll now and unlock the power of SEO for your business.

£79.00

Enroll Now